Online Marketing Manager (m/w/d)

fulltime- Köln

You want to move people with powerful stories — not just “manage” campaigns?
Then apiro Entertainment is the right place for you.
apiro Entertainment is a young, highly dynamic entertainment company producing award-winning musicals, theatre productions,
and films that connect, move, and inspire audiences. With our shows including the comedy musical “Himmel und Kölle” we create
“endless worlds of emotion” and offer our audiences a few unforgettable hours away from everyday life.
To drive the online marketing of our musicals, we are looking for an Online Marketing Manager (m/f/d) with a focus
on ticket sales and digital brand leadership, starting immediately.

Your Mission…

You develop and manage our digital marketing activities from strategy to execution.
Your goal: maximize visibility, scale reach, increase ticket sales, and further build the apiro Entertainment brand in the digital space.

Your Responsibilities

  • Develop, plan, and execute digital marketing strategies and campaigns for our musicals
  • (especially “Himmel und Kölle”), including SEA, social ads, retargeting, display, and performance marketing
  • Operate and continuously optimize our online channels
  • (website, SEO/SEA, social media, newsletters, etc.) with a strong focus on reach and conversion
  • Conceptualize and create compelling marketing copy
  • for landing pages, ticket shops, social ads, newsletters, and trailer campaigns
  • Continuously analyze KPIs (e.g. reach, CTR, CPC, ROAS, conversion rate), create reports, and derive data-driven optimization measures
  • Actively shape our digital marketing strategy to increase ticket sales and strengthen the visibility of both our productions and our brand
  • Collaborate closely with management, creative, and production teams to turn strong stories into powerful campaigns

Your Profile

  • Degree in marketing, media, communications, business administration, or a comparable field
  • Experience in online marketing, ideally within the culture, event, or entertainment sector
  • Strong knowledge of SEO/SEA, Google Analytics / Tag Manager, and the setup and optimization of social ad campaigns (Facebook, Instagram, TikTok, YouTube)
  • High digital affinity, strong analytical thinking, and a creative mindset
  • A true team player with a hands-on mentality and solid project management skills
  • Clear, open, and appreciative communication style — and a passion for creating real emotions through marketing

Why apiro Entertainment?

  • A lot of creative freedom and room to shape ideas
  • Direct impact: your campaigns fill the seats and create unforgettable evenings for our audience
  • Work on emotionally powerful, creative products not interchangeable standard campaigns
  • Flexible working options and space to contribute your own ideas
  • A culture where respect, heart, and humor matter just as much as KPIs

What Awaits you?

  • Regular, close collaboration with our marketing and production teams
  • A mix of strategic concept work and hands-on operational tasks
  • Responsibility for all visual and digital aspects of our campaigns from concept to execution
  • The opportunity to actively shape and further develop the apiro Entertainment brand

Sounds like your next Chapter?

We would love to receive your application.
Please send your documents (CV, relevant references or case studies, salary expectations, and earliest possible start date) via email to:
bewerbung@apiro-entertainment.de
Subject: “Online Marketing Manager”
Move people with us — and create endless worlds of emotion with apiro Entertainment.